Zaplox and Maestro Team Up to Deliver Contactless Mobile Guest Journey to Myrtle Beach Seaside Resorts

Zaplox AB (publ) (“Zaplox”), which offers hotels and casinos a contact-free mobile guest journey for a safe and engaging guest experience, announced that Zaplox has signed an agreement with Myrtle Beach Seaside Resorts located in South Carolina, USA. The agreement includes Zaplox Mobile Key App that will be integrated with Maestro PMS and WebPRO and with BLE locks from ASSA ABLOY.

Zaplox’s mobile keys will be deployed at the resort’s six luxury oceanfront properties with a total of 775 rooms, all located in Myrtle Beach. Avista Resort with 329 rooms will deploy the mobile key solution first, and Grand Shores Myrtle Beach, Prince Resort, Seaside Resort, Towers at North Myrtle Beach and The Horizon at 77th will follow suit.

The contactless mobile guest journey that will be rolled out at the resort, includes a new integrated solution, based on Maestro PMS and WebPRO for online check-in and checkout, combined with Zaplox Mobile Key App for keyless entry. Given Zaplox’s integration with Maestro PMS, hotels that currently use Maestro PMS will benefit from a much easier and faster deployment of Zaplox’s contactless mobile guest journey and kiosk solutions.

With Zaplox Mobile Key App, guests do no longer have to stop at the front desk to pick up a key or key card, but can use the hotel’s app to check in, and once the check-in process is completed, the mobile key can be accessed in the app and guests can use their phone to unlock the hotel room.

“We are very pleased that Myrtle Beach Seaside Resorts has chosen Zaplox’s mobile key solution to offer their guests a smoother, safer and contactless hotel experience,” says Even Frydenberg, president and CEO at Zaplox. “The pandemic has forced hotels to think outside of the box and take action to secure their own survival and to ensure that they can welcome guests in a safe and responsible way, and eventually achieve the same occupancy rate as before the pandemic. The agreement with Myrtle Beach Seaside Resorts confirms that Zaplox’s partnership and joint offering with Maestro is compelling to Maestro PMS users that are looking for a contact-free and mobile guest experience.”

About Myrtle Beach Seaside Resorts

The Myrtle Beach Seaside Resort’s has six beach hotels, designed to offer families, couples, and groups affordable accommodation and exceptional service along the Myrtle Beach popular sandy beaches. The hotels offer everything from water parks to golf adventures, high-class restaurants, sports and exercise classes and spa treatments – all to create a complete vacation experience.

About Northwind Canada and Maestro PMS

Northwind is the name of the privately owned company behind Maestro PMS, which is headquartered in Markham, Ontario, Canada. The company’s 900 customers and about 250,000 rooms, spans across 20 countries, with a majority of the customers located in North America and Europe. Maestro PMS is used by independent hotels, luxury resorts, conference centers, vacation rentals and larger hotel chains. Maestro’s PCI and EMV certified business systems offer 20+ integrated modules in a single database, including web and mobile apps to increase profitability, generate direct bookings, centralize operations and enable hotels to engage guests with a personalized experience.


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