Last month, Zaplox and ALICE co-hosted a webinar, discussing the highly relevant topic of guest technology and how to offer a seamless and safe guest journey, both during and post Covid-19. In many industries, the digital transformation has already come a long way and consumers are using their phones for everything from food shopping to banking and booking air tickets. In contrast, the hotel industry has been very slow to adopt mobile technology, and manual/physical processes such as standing in line for check-in and checkout and handling physical key cards have up until now, been standard practice. Now, that safety and control are becoming top priorities for both guests and hoteliers, the use of technology is quickly winning ground.
A safer and more streamlined guest journey
The greatness of the Zaplox and ALICE partnership lies in offering a turnkey, seamless solution that covers both the guest-facing and the staff-facing interactions with integration to the hotel’s PMS. On the guest-facing side, Zaplox’s Mobile Guest App and Mobile Key App make it possible for guests to use their phones to handle all the different aspects of the hotel stay. In the app, guests can receive pre-arrival information, pre-register and check-in, access the mobile key, communicate with the hotel staff, and they can use the app to check out and pay and the end of the stay. The contactless mobile guest solution results in a safer and more streamlined guest journey that avoids unnecessary waiting times and physical contact, thus adding value for both the guest and the hotel staff.
Reduced labor costs and personalized guest communication
For the hotel’s operational side, ALICE offers an all-in-one operation and management platform that streamlines and tracks all staff interactions. It efficiently manages departments and distributes tasks as well as provides valuable insights into all ongoing processes. The ALICE platform translates into reduced labor costs, more effective and documented maintenance procedures, and guest communication that is more personalized and effective.
Throughout the hotel stay, guests can use the mobile app to request services and communicate with the hotel staff. Everything from requesting room service to accessing activities and amenities can be done through the guest app, which is integrated with ALICE that communicates the requests to the front desk. This opens up the possibility for hoteliers to easily personalize and customize offers throughout the entire hotel stay. In the pre-arrival phase, offers with room upgrades can be communicated, whereas offers on airport transportation and special discounts on future bookings, can be communicated on the departure day.
One end-to-end hotel experience
The hotels’ occupancy level will not immediately resume to what it once was before the pandemic, focusing on adding auxiliary revenue is therefore vital for a hotel’s profit. The convergence of the ALICE and Zaplox solutions results in one seamless, touchless solution that helps hoteliers to improve and personalize the guest experience with the ability to push new and necessary revenue streams and streamline the hotel’s staff operation. We know that travel will come back, but we also know that it won’t look the same. Adopting new technology can be the vital part that determines the survival and competitiveness of your hotel. Together, ALICE and Zaplox offer guests and hoteliers one end-to-end seamless hotel experience.