Zaplox & ALICE Partnership Revolutionizes Contact-Free, Keyless Guest Services and Communication

New York, NY — February 23, 2021 — ALICE, the leading hospitality operations and management platform, is pleased to announce it is partnering with Zaplox, the market innovator of a contact-free mobile guest journey and mobile key services, to provide a fully integrated mobile guest experience. The partnership allows for guests and hotel staff to engage in a touch-free, efficient, end-to-end hotel experience that improves guest experience and staff productivity across hotel departments.

Zaplox Premium App Solution’s integrations allow hotel guests to check-in/check-out, open their rooms, and communicate with hotel staff for service requests and room service orders with the safety and convenience of using their own devices. These solutions empower hotel staff to focus on revenue-generating activities throughout the guests’ stay.

”Through our partnership with ALICE we can offer our customers the ALICE staff-facing hotel platform integrated with Zaplox guest-facing solutions and provide an extremely efficient software solution for hotel operations. Together we elevate the digital guest journey with solutions connecting a contactless guest experience with high-class hotel service – directly in the guest’s own device, ” said Even Frydenberg, CEO at Zaplox

ALICE’s all-in-one platform streamlines hotel operations, unifies departments, and maximizes staff time and energy. With ALICE, employee productivity increases due to smart and efficient task distribution and management. Hotel management teams gain visibility and transparency into operations to inform data-driven decisions and get actionable insights that hold individuals and departments accountable.

”With the high demand for convenient, safe technology, our partnership with Zaplox provides the exact technology that will benefit hoteliers in the current environment, ” said Wendy Zapach, ALICE’s Senior Vice President of Sales. ”As hotels continue to adapt to guest demands, there isn’t a better integration to support the needs of both hoteliers and guests.”


ALICE’s Suite of Solutions enables hotel staff to do the most impactful work without the guesswork. Founded in 2013, ALICE works with more than 2,500 hotels and tens of thousands of hotel staff across many of the world’s leading brands, including Marriott International, Hilton Hotels & Resorts, and Hyatt Hotels Corporation. ALICE is the 2019 Forbes Travel Guide Brand Official Staff Technology Platform, an Inc. Best Workplaces of 2019, winner of Best Concierge Software, a Top 10 Places to Work in Hotel Tech, a Hotelier’s Choice winner, and Finalist for Staff Collaboration, Housekeeping, and Preventative Maintenance software at the 2021 HotelTechAwards.

About Zaplox

Zaplox helps hotels and vacation home rentals to create a modern and profitable mobile guest experience. Zaplox is a market innovator of the contact-free mobile guest journey and mobile key services for the global hotel market. The company operates in Europe and North America. It offers a turnkey platform for managing the guest’s hotel stay, improving the check-in and check-out process, and distributing mobile keys for the hotel rooms directly to guests’ mobile phones. Zaplox Solutions allow hotels to add Zaplox functionality to their existing hotel app or to launch their own mobile app cost-effectively. In addition, Zaplox solutions save time and costs while providing hotels with a direct channel to communicate with the guests and generate additional revenue. Zaplox systems have been in commercial use since 2011. Founded in 2010 in Lund, Sweden. Zaplox is listed on the NASDAQ First North Growth Market.

For more information:
Even Frydenberg, CEO and board member, Zaplox
email: or
Phone: +32 468 07 88 02

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