Acting CEO Even Frydenberg appointed new CEO of Zaplox AB

The Bord of Directors of Zaplox AB (publ) (“Zaplox or “the Company”) has today appointed Even Frydenberg as permanent CEO of Zaplox. Even Frydenberg has been a board member of the company since 2019 and has since October 2020 been acting CEO when former CEO Magnus Friberg left his position.

“Since Magnus Friberg left his role as CEO last autumn, the board has had a structured process to evaluate the company’s needs going forward. During his time as acting CEO, Even has made a great impression on the board, and we are convinced that he is the right person to lead Zaplox growth journey. Therefore, the board is very pleased that Even is now permanently continuing the work of further improving Zaplox development, in the long and short term”, says Jonas Edelswärd, Chairman of the board, Zaplox

Even Frydenberg has vast experience in the travel- and hospitality industry, having worked in several countries and from three continents. Even has held several senior positions at Starwood Hotels & Resorts and Marriott International. His most recent role was as COO Franchise and Operational Support Europe for Marriott International while also being responsible for integration in Europe, Africa, and the Middle East when Marriott acquired Starwood. In 2017, he was appointed CEO of Scandic Hotels and held that position until January 2019. Even has studied international business administration, holds an MBA from Stanford University, and has previously worked as a financial controller in the United States.

“The covid-19 pandemic resulted in a breakthrough for Zaplox in 2020 and the company is now in a very exciting position. During the last two quarters I, together with the entire management, have worked intensively to implement changes and improvements within the group, and I look forward to continuing to drive the operational work towards the goal of generating a positive cash flow by the end of 2022”, says Even Frydenberg, CEO, Zaplox.

For more information:
Even Frydenberg, CEO and board member, Zaplox
email: or
Phone: +32 468 07 88 02

About Zaplox

Zaplox helps hotels and vacation home rentals to create a modern and profitable mobile guest experience. Zaplox is a market innovator of the contact-free mobile guest journey and mobile key services for the global hotel market. The company operates in Europe and North America and offers a turnkey platform for managing the guest’s hotel stay, improving the check-in and check-out process, and distributing mobile keys for the hotel rooms directly to guests’ mobile phones. Zaplox solutions allow hotels to add Zaplox functionality to their existing hotel app, or to launch their own app mobile app in a cost-effective way. In addition, Zaplox solutions save time and costs while providing hotels with a direct channel to communicate with the guests and the opportunity to generate additional revenue. Zaplox works with all major smartphone platforms and can support the hotel’s lock and property management system. The systems can replace or coexist with key cards and physical keys. Zaplox systems have been in commercial use since 201. Zaplox was founded in 2010 at IDEON Science Park in Lund, Sweden, and the Zaplox stock is listed on the NASDAQ First North Growth Market.

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