Zaplox to Deliver Mobile Guest Journey to 25 PREM Group Properties Across Europe

Guests will soon be able to skip the lines and enjoy the convenience of digital
check-in and mobile keys, using their own phone.

Zaplox AB (publ) (“Zaplox”), which offers a mobile guest journey and mobile keys for a safe, secure, and engaging guest experience, signed an agreement earlier this year with the international hotel and hospitality management company PREM Group, which is headquartered in Ireland and operates multiple businesses across Europe. The agreement includes delivery of Zaplox Mobile Guest App Premium 3 that will enable a mobile guest journey with digital check-in and mobile keys at 25 PREM Group properties in the United Kingdom, Ireland, Belgium and the Netherlands, including a total of 1,602 rooms. The PREM Group agreement is a result of Zaplox’s focus on expanding the company’s presence in Europe.

Soon, PREM Group hotel and serviced apartments will offer a new custom-branded guest app for check-in and checkout, and guests who download the app will be able to use their phone as a mobile key to unlock their door and access other facilities at the property. This means guests no longer have to wait in line to check in or get their key. Instead, guests use the app to check in and the digital room key becomes available directly in the app. The digital key can safely and easily be shared electronically with guests on the same reservation. The Zaplox Mobile Guest App integrates with Oracle Opera PMS and the property’s electronic door lock system from ASSA ABLOY.

Commenting on the development, Joanna Doyle, Group Sales and Marketing Manager of PREM Group said: “We know that guests want their travel journey to be as stress-free as possible. Giving our guests the opportunity to check in online using their mobile phones makes total sense. It eliminates check-in queues and removes the pain point of having to register each time they arrive. It also allows our guests to pay their bill and check out quickly and easily. As a company, we have always tapped into the power of technology to help us connect with our guests. And while we embrace these advances, we certainly haven’t lost the personal touch or the friendly face. There’s always someone to chat to before, during and after your stay and we believe that’s the perfect balance for our employees and our guests.”

Initially, the mobile guest app will be launched at PREMIER SUITES locations in Dublin, Ireland and Rotterdam.

We are very proud that PREM Group has chosen Zaplox mobile guest journey for a majority of its European properties. The European hotel and serviced apartment market are recovering at a high pace, and more and more hotel companies, such as PREM Group, are now prioritizing a digital solution to accommodate guest demands. We look forward to delivering an even better guest experience with a mobile guest journey to PREM Group “, says Tess Mattisson, CEO of Zaplox.


Established in 1996, PREM Group is an international hospitality business operating in Ireland, the United Kingdom and Continental Europe. It is the parent company to several businesses including its hospitality management division PREM Hospitality, Rate Wise (revenue management company) Sprint Digital (digital marketing agency), Rewards From Us To You (guest loyalty program), Trinity Hotel Groups (securing inbound tour operator business) and Premier Business Centres (serviced offices). PREM Group currently operates 33 properties, 5 of which are owned including Tulfarris Hotel & Golf Resort Wicklow, Osprey Hotel Naas, Cahernane House Hotel Killarney, Hoban Hotel Kilkenny, Leopold Hotel Sheffield and PREMIER SUITES Dublin Leeson Street.


  • 2,500 beds across the group
  • 33 properties (Including Leased, Owned and Managed)
  • 5 International Hotel Brands
  • Operating in Ireland, England, Scotland, Belgium, and The Netherlands
  • 1,100 employees under direct report
  • 25 years in business
  • 60 employees at the Dublin Head Office


  1. Holiday Inn
  2. Express by Holiday Inn
  3. Hotel Indigo
  4. Crowne Plaza
  5. Small Luxury Hotels


The Leopold Hotel Collection

  1. Leopold Hotel Sheffield
  2. Leopold Hotel Oudenaarde
  3. Leopold Hotel Ostend


  3. PREMIER SUITES Birmingham
  4. PREMIER SUITES PLUS Bristol Cabot
  5. PREMIER SUITES Bristol Redcliffe
  6. PREMIER SUITES PLUS Ballsbridge
  7. PREMIER SUITES PLUS Dublin Leeson Street
  8. PREMIER SUITES Dublin Sandyford
  9. PREMIER SUITES PLUS Glasgow Bath Street
  10. PREMIER SUITES PLUS Glasgow George Square
  11. PREMIER SUITES PLUS Edinburgh (opening Q1 2023)
  12. PREMIER SUITES Liverpool
  13. PREMIER SUITES Manchester
  14. PREMIER SUITES Newcastle
  15. PREMIER SUITES Reading

About Zaplox
Zaplox is a market innovator of the mobile guest journey and mobile key services for the global hospitality market. The company operates in Europe and North America and offers a turnkey platform for managing the guest’s hotel stay, improving the check-in and check-out process, and distributing mobile keys for the hotel rooms directly to guests’ mobile phones. Zaplox Solutions allows hotels to add Zaplox functionality to their existing hotel app or launch their own mobile app cost-effectively. In addition, Zaplox solutions save time and costs while providing hotels with a direct channel to communicate with the guests and generate additional revenue. Zaplox solutions have been in commercial use since 2011 and the company is listed on the NASDAQ First North Growth Market.

For more information, please contact:

Joanna Doyle, Group Sales & Marketing Manager Ireland & UK
+353 86 804 7091

Tess Mattisson, CEO, Zaplox
+46 70 690 78 00
or email

Certified Adviser for Zaplox
Svensk Kapitalmarknadsgranskning AB
Phone: +46 11 32 30 732

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