Zaplox Recruits Hotel Executive as New CEO, Even Frydenberg Continues as an Active Board Member

Zaplox AB (publ), which offers hotels, resorts, and casinos a contact-free, digital guest journey for a safe and engaging guest experience, announces that the company has recruited Tess Mattisson as the new CEO of Zaplox with start at the end of March 2022. Tess replaces Even Frydenberg, who will stay on as company’s CEO until she onboards in March and he will continue to be part of Zaplox as an active board member. Even will collaborate and support the new CEO during a longer transition period to ensure Zaplox’s continued growth, focusing on current and future investments and partner and customer relationships.

Even Frydenberg left his position as the chairman of the board of Zaplox in 2020 to become the company’s CEO with the mission to evaluate the company’s needs and lead the strategic transformation and operational development to enable Zaplox’s growth journey. 2020 and 2021 yielded very good results despite the ongoing Covid-19 pandemic with increasing sales and a significantly growing number of  customer installations. As of now, Zaplox has more than 45,000 contracted doors and over 20,000 revenue-generating doors, representing a growth of 40 percent and 70 percent respectively.

Tess Mattisson brings extensive experience from the travel and hotel industry in several different countries. She has held several leadership roles with responsibility for digitalization, sales and marketing in the hotel industry. During her time as the head of eCommerce at Nordic Choice Hotels, she focused on driving business value through digital sales and service. She has also been the senior director sales & marketing for EMEA at Choice Hotels International Inc. Most recently, Tess was the head of eCommerce & customer digital development for Scandic Hotels AB. Tess is an accomplished leader and was appointed one of the “10 Best Women Leaders 2020 by Industry-Era”.  She holds a degree in PR & Communication from Berghs School of Communication.

“Over the past 18 months, Zaplox has implemented a new strategic direction focused on new partnerships, system integrations, and a solid scalable product portfolio. In parallel, we have also executed a very successful capitalization process to secure funding. We have built a strong team with deep technical expertise and commercial experience and prepared the company for continued growth in a period where digitalization is a must for the hotel industry. Tess comes to Zaplox with the right background and knowledge, and her extensive network in the hospitality industry will help take Zaplox to the next level. I look forward to working with Tess to further advance Zaplox’s market position”, says Even Frydenberg CEO at Zaplox.

“Ever since Even Frydenberg took over as Zaplox’s CEO in 2020, we have seen a very positive operational development with an increased number of customers, implementations and strategic partner agreements. At the same time, Even has built a stronger team based on a company culture focused on collaboration, communication and  transparency. Now, Even will be able to focus on the board’s responsibilities while supporting the new CEO as she continues Zaplox’s growth journey. We are very excited to have Tess onboard as she brings a deep understanding of the hotel guest’s digital needs and behavior combined with technical and commercial experience from the type of solutions Zaplox offers. This is the perfect timing for Zaplox and we are convinced that Tess is the right person to continue Zaplox’s growth journey”, says Jonas Edelswärd, chairman of the board at Zaplox.

“The hotel guest’s increased demand for digital alternatives has accelerated the need to digitalize the guest experience”, says Tess Mattisson, Zaplox’s incoming CEO. “I look forward to continuing to support Zaplox’s existing and future customers and partners in their digital guest journey together with our digitally savvy team – with the mission to meet and exceed the guests’ expectations.


About Zaplox
Zaplox is a market innovator of the contact-free mobile guest journey and mobile key services for the global hospitality market. The company operates in Europe and North America and offers a turnkey platform for managing the guest’s hotel stay, improving the check-in and check-out process, and distributing mobile keys for the hotel rooms directly to guests’ mobile phones. Zaplox Solutions allows hotels to add Zaplox functionality to their existing hotel app or launch their own mobile app cost-effectively. In addition, Zaplox solutions save time and costs while providing hotels with a direct channel to communicate with the guests and generate additional revenue. Zaplox solutions have been in commercial use since 2011 and the company is listed on the NASDAQ First North Growth Market.


For more information, please contact:

Even Frydenberg
CEO, Zaplox
Phone: + 32 468 07 88 02

or email


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