Zaplox and BWH Hotel Group Scandinavia Sign Cooperation Agreement to Offer All Member Hotels a Digital Guest Journey

Zaplox AB (publ) (“Zaplox”), which offers hotels, resorts, and casinos a contact-free digital guest journey for a safe and engaging guest experience, announced that BWH Hotel Group Scandinavia, a leading, global hospitality network, has signed a cooperation agreement to offer Zaplox digital guest journey to BWH’s 160 member hotels with a total of about 15,000 rooms in Scandinavia. It is a 3-year agreement that gives member hotels the opportunity to launch their own digital guest journey quickly and easily, with the help of Zaplox guest solutions that have proven integrations to market-leading hotel locks and property management systems (PMS).

The BWH Hotel Group hospitality network includes three hotel companies, including WorldHotels® Collection, Best Western® Hotels & Resorts, and SureStay Hotel Group®. The group’s members represent most of the hotel segments, from renowned luxury hotels and exclusive boutique hotels to affordable smaller hotels with the comfort and full service – all designed for a personal guest experience. BWH Hotel Group, which is a franchise organization, acts as an umbrella organization across the group’s 17 brands that form a global network with a total of approximately 4,700 hotels spread across different hotel segments in more than 100 countries.

The new agreement with BWH Hotel Group Scandinavia covers Zaplox’s innovative product portfolio, including Zaplox Mobile Key App (Premium 1), a cost-effective mobile key solution that eliminates the handling of physical key cards, and Zaplox Mobile Guest App (Premium 3), a custom-branded mobile guest app with mobile check-in, checkout, mobile key, payment, personalized offers, and guest communications. In addition, the agreement also includes Zaplox Kiosk, which is a self-service solution for handling check-in, checkout, payment, and printing of key cards.

Zaplox’s solutions enable guests to conveniently manage check-in and checkout by themselves and to get their hotel room key delivered directly through the mobile app, allowing hotel staff to focus on more value-adding and revenue-generating services. In addition, Zaplox offers the opportunity to communicate information about the hotel’s award-winning loyalty program, Best Western Rewards, directly in the hotel’s own custom branded app with the ability for guests to sign up for a membership at check-in, during their stay, or after checkout.

“We are planning on greatly increasing our investments in digital solutions to meet guests’ needs in the next few years. One important step in this process, is to develop the digital services offered by our hotels, and in this process, the partnership with Zaplox is an important puzzle piece”, says Johan Michelsen, CEO at BWH Hotel Group Scandinavia.

“It is very gratifying that BWH Hotel Group Scandinavia has chosen to partner with Zaplox to offer our flexible and highly sought-after mobile guest journey solutions. Together, we can now support BWH’s members by offering a contactless guest experience, available through a custom branded app. Our goal for the next 12 months is that at least 40 BWH hotels in Scandinavia will offer their guests the option to check-in and use a mobile key via the hotel’s own app or to use the Zaplox Kiosk to check-in. We look forward to working closely with BWH and its members to provide a digital self-service option that is extremely attractive and high in-demand,” says Even Frydenberg, CEO of Zaplox.

About BWH Hotel Group
BWH Hotel Group is a leading, global hospitality network comprised of three hotel companies, including WorldHotels® Collection, Best Western® Hotels & Resorts, and SureStay Hotel Group® – with a global network of approximately 4,700 hotels across every chain scale segment, in over 100 countries and territories worldwide. In Scandinavia, BWH has 160 hotels at more than 100 destinations. To satisfy both guests and potential hotel owners, the group offers a total of 17 different brands in all segments from economy to luxury. BWH Hotel Group is the largest, independent hotel group in Scandinavia, where the hotels are owned and operated by local contractors.

About Zaplox
Zaplox is a market innovator of the contact-free mobile guest journey and mobile key services for the global hospitality market. The company operates in Europe and North America and offers a turnkey platform for managing the guest’s hotel stay, improving the check-in and check-out process, and distributing mobile keys for the hotel rooms directly to guests’ mobile phones. Zaplox Solutions allows hotels to add Zaplox functionality to their existing hotel app or launch their own mobile app cost-effectively. In addition, Zaplox solutions save time and costs while providing hotels with a direct channel to communicate with the guests and generate additional revenue. Zaplox solutions have been in commercial use since 2011 and the company is listed on the NASDAQ First North Growth Market.

For more information, please contact:
Johan Michelsen, CEO
BWH Hotel Group – Scandinavia
Phone: +46 735 14 39 01

Even Frydenberg, CEO
Zaplox AB
Email: or
Phone: +32 468 07 88 02

Certified Adviser for Zaplox AB
Svensk Kapitalmarknadsgransking AB
Phone: +46 11 32 30 732

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