Zaplox and ALICE Extend Partnership to Deliver Guest App for Market Leading Hotel Platform

Zaplox AB (publ) (“Zaplox”), which offers hotels and casinos a mobile guest journey and self-service solutions for the convenient and engaging guest experience, announces that it is expanding the company’s partnership with ALICE, provider of a hotel operations platform that manages staff work and guest communications. According to the new agreement, ALICE will use Zaplox for the development and implementation of its new guest app that will be connected to the ALICE platform. The app will be offered to over 2,500 ALICE hotel customers in the U.S. and Europe, and may later also be offered in Latin America. Zaplox has the right to offer upgrades to Zaplox mobile guest journey with mobile check-in and mobile keys to hotels that purchase the ALICE guest app.

The new contract expands the already successful partnership between Zaplox and ALICE, which recently generated a deal with Pacifica Hotel, one of Zaplox’s largest customers with 33 hotels in the U.S. Now, the partnership is expanded to include the development of the new guest app for ALICE customers. ALICE is a fast-growing company with more than 2,500 hotel customers based mostly in the USA and Europe, but also in Latin America. ALICE award-winning hotel operations platform helps hotels manage staff work and guest communications more efficiently with a positive impact on the hotel’s ability to respond to guest requests, such as room service orders and concierge service requests.

Zaplox and ALICE offer to complement market-leading solutions; including ALICE’s renowned hotel platform for the hotel’s day-to-day operation with the management of staff and guest communications, and Zaplox’s mobile guest journey, which allows guests to use their phone for check-in/checkout and payment, and as a mobile key.

The expanded partnership means that Zaplox will design, develop, and deliver a new guest-oriented app that is commissioned by ALICE. Initially, the guest app will include functionality that enables guest communication and provides mobile access to concierge services. Other popular hotel management features from the ALICE platform will be added as needed. Through the app’s chat function, guests will be able to communicate with the hotel staff and receive quick feedback and personalized service.

ALICE is responsible for marketing and sales of the new guest app and Zaplox is in charge of the implementation. Going forward, Zaplox will be able to offer ALICE customers to upgrade to Zaplox’s mobile guest journey with mobile check-in and mobile keys.

“We are very pleased to expand the partnership with ALICE. It opens up new sales opportunities for Zaplox with access to ALICE’s customers in the U.S. and Europe (and later Latin America). By partnering with ALICE that offers a complementing staff-facing hotel platform, we can support our customers more effectively and deliver a better guest experience. The extended partnership significantly improves Zaplox’s market position and gives us access to new potential clients for our mobile guest journey,” says Magnus Friberg, CEO at Zaplox.

ALICE is a hotel operations platform that empowers operational excellence and meaningful guest experiences. By bringing all hotel departments together with a single operations platform for internal communication and task management, ALICE helps hotel staff act as a team to provide consistently excellent service. Since the company was founded in 2013, ALICE has gained significant traction in the industry, working with more than 2,500 hotels and tens of thousands of hotel staff across many of the world’s leading brands, including Marriott International, Hilton Hotels & Resorts, Hyatt Hotels Corporation, Viceroy Hotel Group, Firmdale Hotels, Dream Hotel Group, Fairmont Hotels & Resorts, and The Leading Hotels of the World. The company acquired concierge technology provider GoConcierge in 2017. ALICE is the Forbes Travel Guide Brand Official Staff Technology Platform, an Inc. Best Workplaces of 2019, and winner of Best Place to Work in Hotel Technology, Best Concierge Software, Best Engineering & Facilities Management, Best Guest App and Top Staff Task Management & Collaboration Platform at the 2019 HotelTechAwards.

This information is such information that Zaplox AB is obliged to publish according to the European Union Market Abuse Regulation (MAR). The information was provided for release on February 18, 2020, by the above-listed company facilitator.

For more information, please contact:
Magnus Friberg, CEO or
Tel: +46 706 58 07 60

About Zaplox
Zaplox helps hotels and vacation home rentals to create a modern and profitable mobile guest experience. Zaplox is a market innovator of the mobile guest journey and mobile key services for the global hotel market with a total market potential of approximately 20 million hotel rooms. Zaplox operates in Europe and North America and offers a turnkey platform for managing the guest’s hotel stay. With the help of mobile technology, Zaplox offers added value by improving the check-in and check-out process and distributing mobile keys for the hotel rooms directly to guests’ mobile phones. Zaplox solutions include a software development kit (SDK) that allows hotels to add Zaplox functionality to their existing hotel app, and Zaplox mobile app is a cost-effective way for hotels to launch their own app. In addition, Zaplox offers a self-service kiosk solution that helps deliver a frictionless guest journey. Zaplox solutions save time and costs while providing hotels with a direct channel to communicate with the guests and the opportunity to generate additional revenue. Zaplox works with all major smartphone platforms and can support the hotel’s lock and property management system. The systems can replace or coexist with key cards and physical keys. Zaplox systems have been in commercial use since 2011 and have helped deliver more than 2.5 million guest nights. Zaplox was founded in 2010 at Ideon Science Park in Lund, Sweden, and the company has offices in Europe and the United States. The Zaplox stock is listed on the NASDAQ First North Growth Market. For more information, please visit



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