NEWS: Zaplox unveils brand refresh “A complement to hospitality”

Zaplox AB (publ) (“Zaplox”) is proud to announce the launch of a brand refresh. Introducing its new value statement  “A complement to hospitality” the company is taking a new position in the market that better reflects where the company is today and marking a new start for the digital guest solution innovator. The refresh includes an updated brand identity, website, and messaging mirroring the company’s new values and mission.

Zaplox’s new brand identity and messaging reflect the company’s commitment to enabling the hospitality industry to offer the best possible guest journey. The new brand identity includes an updated logo, color palette, and typography, which gives the brand a modern and fresh look. The company’s website has also been updated to feature the new brand identity and messaging, providing a seamless user experience for customers.

“We are thrilled with the new look and feel of our brand. We are starting a new chapter as a company and refreshing our brand to reflect the company we are today. The changes go beyond the visual and start with us moving from a product-driven to a value-driven company creating a culture, products and value that makes partners, customers and employees love what we do. It’s our way of complementing an industry we genuinely love, says Tess Mattisson, President & CEO of Zaplox.

From the start of 2010, Zaplox’s goal has been to add value to the hospitality industry and help hoteliers welcome guests in a new way. The refreshed brand value further elevates the company’s strong focus on being a complement to hospitality.

To create its brand refresh, Zaplox collaborated with Revolt, an independent creative studio specializing in developing brand identities, strategies and communication for future-conscious companies.

For more information, please contact:
Tess Mattisson, President & CEO, Zaplox

About Zaplox
Zaplox is a trusted provider of digital guest solutions for the hospitality industry. Its SaaS platform is designed to enhance the guest experience, offering a comprehensive suite of services, including self-service check-in and mobile keys. Zaplox’s platform is a valuable complement to hospitality, supporting hotel chains, resorts, and casinos in EMEA, North America, and APAC to provide a seamless digital experience for their guests. Founded in 2010 in Lund, Sweden, Zaplox has established itself as a leading innovator in the industry, enabling its customers to provide their guests with the best possible experience from the time of reservation to departure. The company is listed on the Nasdaq First North Growth Market. For more information, please visit

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