Zaplox AB (”Zaplox”) (publ) is announcing that the company has entered a partner agreement with Protel Hotelsoftware GmbH (“‘Protel”). Protel is a leading global supplier of business systems for hotels (PMS systems*). The partner agreement implies that Zaplox’ solutions are integrated to Protel’s app and that Protel’s global distribution network consisting of about 50 distributors, will promote and sell the Zaplox solutions to about 14,000 hotel customers with about 1,4 million hotel rooms. The partner agreement continues without any time limitation and does not constitute any guarantee of revenue.

Protel, based in Germany, is represented worldwide with a close network of partners in over 90 countries. Over 14,000 hotels consume Protel’s solutions. The partnership means that Protel will be able to offer Zaplox’ mobile guest journey as an integrated solution to its 14,000 hotels. Protel’s affiliated hotels with approximately 1,4 million rooms will be able to offer guests mobile keys, mobile check in and mobile check out. Zaplox delivers its Software Development Kit which will be integrated in Portel’s app. Zaplox is responsible for the implementation to the new hotels. In addition Zaplox will also be able to deliver a solution with Zaplox Mobile Kiosk, which is an alternative solutions for hotels to offer mobile check in and mobile check out with either key cards or mobile keys at arrival.

“Protel is a leading player within business systems in the hotel industry and is an important partner to us. The agreement implies that our solution will be promoted and sold to about 14,000 hotels and increases our presence and position at the market – something that of course is valuable to us. The partnership will open new business opportunities and we expect the collaboration and partnership to increase the usage of our solution”, says Magnus Friberg, CEO Zaplox.

Mobile check in, mobile keys and mobile check out is all central parts in a mobile guest journey. Today about 50% of all hotel guests book their rooms using the mobile phone and it is a natural step for the guest to continue using the mobile to check in, open the door with the key in the mobile and to check out and pay their hotel stay.

About Protel Hotelsoftware GmbH

Protel offer technical and service solutions exclusively for the hotel industry and is one of the most experienced and successful suppliers of advanced PMS systems. Protel’s flexible and scalable software solutions includes on site installations, web based or as a hybrid solution across the business spectra, including small independent hotels to global hotel chains. Hotel management schools in over 90 countries worldwide confirm Protel’s high-quality competence and reliability.

About Zaplox

Zaplox helps hotels and vacation homes to create a modern and profitable mobile guest experience. Zaplox is a market innovator in mobile key services for the global hotel market with a total market potential of 20 million hotel rooms. Zaplox works worldwide and offers a turnkey platform for a true Mobile Guest Journey including a mobile key application to handle the guest’s hotel stay. With the help of mobile technology, Zaplox offers an added value by providing the hotels with a better way to check in and check out, as well as distributing mobile keys to the hotel rooms directly to the guest’s mobile phones. The system saves time and costs and gives the hotel a direct communication channel with the guests and the opportunity to generate additional revenue. Zaplox works on all major smartphone platforms, supports locks and hotel systems and replaces or co-exist with keyboards, code locks, and physical keys. The Zaplox system has been in commercial use since 2011 in the delivery of more than 2 million guest nights. Zaplox was founded in 2010 at Ideon Science Park Lund, Sweden, and has offices in Europe and in the US. Zaplox share is listed on Nasdaq Stockholm First North. Sedermera Fondkommission has been appointed Certified Adviser for Zaplox.

Certified Adviser

Sedermera Fondkommission has been appointed Certified Adviser for Zaplox.


*PMS – Property Management System


For more information about Zaplox, please contact:

Magnus Friberg, CEO


Phone: +46 706 58 07 60


This information is information that Zaplox AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 08:00 CEST on June 7, 2018.

Zaplox has continued to expand its organization over the past 12 months in order to align with its stated 2017 growth plan and the rapid pace of the company’s global expansion. Both of the newly recruited personnel support Zaplox’ ongoing commitment to maximize service quality and brand standards. With solid experience in introducing software solutions in various industries and proven expertise in the hospitality technology and access/security sectors, Michélsen joins the Zaplox team as CTO. He brings with him many years of industry experience, having served in several executive level roles, including as CTO at ASSA ABLOY Hospitality. As the company’s new CMO, Brodd brings extensive experience in brand building and strategy, with several years of success in expansive global sales initiatives and significant growth at software companies such as InRiver and Consafe Logistics.

”We are adding resources in two key business areas as planned,” said Magnus Friberg, CEO at Zaplox. “Based on growing customer needs, we are further developing our service offering and we continue to build our brand in a way that supports our sales, both short term and long term. Both Eric and Pernilla have the background and the competencies needed to help take Zaplox to the next level and expand our global footprint.”

Providing a comprehensive platform developed specifically for the global hospitality industry, Zaplox aims to help hoteliers implement a complete mobile guest journey. The innovative platform includes mobile check-in, mobile key and mobile check-out, as well as access to guest services and special promotions that are designed to assist the property in maximizing revenue.

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Zaplox AB (publ): A leading provider of advanced mobile key services to the global hotel market. Zaplox operates globally, offering the hospitality industry a turnkey platform, including a mobile key app or SDK (Software Development Kit) for managing the guest experience, based on a secure and efficient mobile key system. With mobile technology, Zaplox offers hotels and their guests more value by a better way of checking in and out, and by distribution of mobile keys directly to the guests’ smartphones. The system saves time and costs, and gives the hotel a direct communication channel with the guest, thereby offering possibilities for generating additional revenue. The Zaplox solution works on all major smartphone platforms, supports all major hotel door locks and hotel systems, and can replace or coexist with all current keycard technologies. Zaplox was founded in 2010 at IDEON Science Park in Lund, Sweden. The solution has been installed and in commercial use since 2011, with more than 2,0 million guest nights. With operations in Europe and North America, Zaplox offers flexible, customer-oriented support.

Zaplox is listed on Nasdaq Stockholm First North. Sedermera Fondkommission is the Certified Adviser.

For more information about Zaplox:

Magnus Friberg, CEO & President

Tel: +46706580760


This is an English version of a Swedish press release communicated by Zaplox AB. In any case of doubt or possible differences regarding the different versions it is the Swedish version that shall apply.

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