Zaplox Signs Agreement With Guldsmeden Hotels

Zaplox AB (“Zaplox”), a developer of mobile guest-engagement solutions for hotels and casinos, announced that the company has signed an agreement with Guldsmeden Hotels. The agreement includes Guldsmeden’s 12 hotels, which together comprise a total of 977 rooms in several countries. In the first phase, the Zaplox solution will be installed at six hotels, with a total of 753 rooms. Guldsmeden Hotels will use the Zaplox SDK to add mobile check-in and checkout, with mobile keys to the hotel’s mobile guest app. The solution will be fully integrated with Oracle Opera PMS and ASSA ABLOY Global Solutions locks.

The agreement includes all of Guldsmeden’s 12 hotels, and in the initial phase Zaplox will be deployed at six hotels, a total of 753 rooms; these include Axel Guldsmeden, Copenhagen (212 rooms); Babette Guldsmeden, Copenhagen (98 rooms); Manon les Suites, Copenhagen (87 rooms); Eyja Guldsmeden, Reykjavik (65 rooms); Lulu Guldsmeden, Berlin (81 rooms); and Bryggen Guldsmeden, Copenhagen (210 rooms), which is scheduled to open in mid-2019.

The Zaplox solution will enable Guldsmeden Hotels to offer guests a completely mobile guest journey, with mobile check-in and checkout and mobile keys that enable a guest to unlock the room door with his or her phone. Guests will be able to skip the lines at the front desk and go straight to their rooms. Digital keys allow the hotel to save money spent on plastic key cards and to benefit from more efficient handling of room keys, leaving more time for hotel staff to spend on revenue-generating guest services.

Magnus Friberg, CEO of Zaplox, says: “Our agreement with Guldsmeden validates that the Zaplox mobile guest journey is an ideal fit for small and medium-sized boutique hotels with a focus on sustainability. It is particularly gratifying that Guldsmeden so quickly realized the benefits of a mobile guest journey and signed an agreement that includes the deployment of Zaplox at all its hotels. Zaplox SDK makes it possible for Guldsmeden Hotels to add new services, such as mobile check-in and checkout and mobile keys, and keep their current mobile app. The agreement with Guldsmeden Hotels is linked to Zaplox’s successful partnership with AK Techotel, which is the company behind Picasso PMS, and we look forward to delivering a modern guest experience to Guldsmeden Hotels.”

The contract with Guldsmeden Hotels includes approximately SEK 170,000 ($17,705) of nonrecurring revenue for the first six hotels in the first quarter of 2019 and approximately SEK 340,000 ($35,484) in nonrecurring revenue when the six remaining hotels start the installation of the system.

It is currently hard to predict when all 977 doors will be up and running, and there is no guaranteed volume or specified duration in the agreement. If the system remains active for at least seven years, which is the normal lifetime of the locks, it would translate into monthly revenue totaling approximately 3 million kronor ($313,095). However, no guarantees or commitments have been made regarding this.

About Guldsmeden Hotels: Guldsmeden Hotels was established in 1999 and consists of 12 sustainable boutique hotels in Copenhagen, Aarhus, Oslo, Reykjavik, Berlin, Bali and Menton. The Guldsmeden Hotels concept has been organically developed over the past 18 years, and today the hotel chain is strongly linked to sustainability and design, with the goal of providing guests a wonderful stay with as little negative environmental impact as possible. For more information, please visit

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