Zaplox recruit’s hotel technology and industry expert Carson Booth to the board

The Bord of Directors of Zaplox AB (publ) announces that Carson Booth has been appointed as a new board member at the Annual General Meeting on May 26, 2021. Carson Booth brings extensive international management and technology experience from the hospitality industry to the Zaplox board, completing the boards existing comprehensive expertise.

Carson Booth has over 30 years of experience in international business management and the development of technology solutions for the hospitality industry. His track record includes numerous strategic roles such as Chief Executive Officer of SnapShot, a Shiji Group Brand, where he successfully led the conversion and full integration of the data and analytics startup into the Shiji Group portfolio of technology offerings. Shiji Group is a prominent vendor of technology solutions to the hospitality industry and was the previous owner of the well renowned StayNTouch property management system (PMS).

Prior to joining SnapShot, Carson Booth had the role of Global Vice President, Property Technology for Starwood Hotels & Resorts (Marriott) leading the Global Property Technology organization in supporting approx.1200+ hotels in 100 countries. Booth was also General Manager for Starwood International Licensing Company Sàrl, Luxembourg, a wholly-owned subsidiary of Starwood Hotels & Resorts.

Presently Carson Booth holds the role as Chief Operating Officer at POS8 Ltd, where he directs the launch and scale-up of the mobile Food & Beverage product FETCH. In addition to his leadership and technology experience, Booth’s broad knowledge includes active and previous directorships in HFTP, the producer of the industry’s largest technology show, HITEC®, and HTNG, as well as strategic planning, revenue generation, P&L management, performance optimization, with multi-cultural and multi-geographic organization leadership.

Zaplox Board of Directors includes in addition to Carson Booth, Chairman Jonas Edelswärd, CEO Even Frydenberg and board members Örjan Johansson, Svante Nilo Bengtsson and Håkan Morän.

Zaplox CEO Even Frydenberg comments on the board’s latest addition; ” Carson’s broad experience from the hospitality industry combined with his expertise in developing and implementing technologically driven guest solutions for the hotel industry is a great addition to the competencies already found within the board. Carson shares our passion for touchless and mobile guest solutions and his experience in this area makes him a perfect addition to the Zaplox Board, so we are very excited to have him onboard when Zaplox continues on the journey as the market innovator of the mobile guest journey”.

I look forward to contributing with my international perspective on enhancing the guest experience through technology innovation, and helping the company reach its full potential alongside the very talented team at Zaplox”, says Carson Booth, new board member Zaplox.

For more information:
Even Frydenberg, CEO and board member, Zaplox
email: or
Phone: +32 468 07 88 02

Certified Adviser
Svensk Kapitalmarknadsgransking AB
Phone: +46 11 32 30 732

About Zaplox
Zaplox helps hotels and vacation home rentals to create a modern and profitable mobile guest experience. Zaplox is a market innovator of the contact-free mobile guest journey and mobile key services for the global hotel market. The company operates in Europe and North America and offers a turnkey platform for managing the guest’s hotel stay, improving the check-in and check-out process, and distributing mobile keys for the hotel rooms directly to guests’ mobile phones. Zaplox solutions allow hotels to add Zaplox functionality to their existing hotel app, or to launch their own app mobile app in a cost-effective way. In addition, Zaplox solutions save time and costs while providing hotels with a direct channel to communicate with the guests and the opportunity to generate additional revenue. Zaplox was founded in 2010 in Lund, Sweden, and the Zaplox stock is listed on the NASDAQ First North Growth Market.


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