Trend-Setting Hotel Hugo in NYC Rolls Out Guest App with Contact-free Mobile Check-in and Mobile Keys

Mobile guest journey to improve guest safety as New York recovers from the Covid-19 pandemic.

Hotel Hugo, a sophisticated art-industrial landmark hotel with 122 rooms located in the trendy SoHo neighborhood in New York City rolls out a mobile guest app, providing a contact-free mobile guest journey with a focus on guest safety and convenience. Now, guests will be able to use their phone to check-in/checkout, unlock the hotel room door, and communicate with hotel staff.

Hotel Hugo teamed up with Zaplox, which offers hotels and casinos a contact-free mobile guest journey that enables guests to skip the lines and go straight to their hotel room and unlock the door with a digital key. The mobile key eliminates the need to handle plastic key cards and reduces interaction with the front desk and other hotel guests in the lobby. The app has been customized to match the Hotel Hugo brand and is fully integrated with Oracle Opera PMS and the lock system from ASSA ABLOY. In addition, integration with the ALICE Hotel Operations Platform chat functionality enables guests to request other concierge services directly in the app.

“As the business starts to pick up again, guest safety is our top priority,” says Pablo Migoya, general manager at Hugo Hotel. Zaplox ‘s hotel app enables us to offer a contact-free check-in/checkout experience that supports social distancing while allowing our staff can to focus on revenue-generating services”.

“We look forward to helping Hotel Hugo to create a new check-in process that supports the new social distancing rules and makes guests feel safe and comfortable,” says Magnus Friberg, CEO, Zaplox AB. “Our integration with Oracle Opera PMS makes the mobile guest journey accessible to all Opera users.”

About Hotel Hugo
Hotel Hugo, which opened in 2014, is located between SoHo and the Hudson River, which is an exclusive boutique hotel with 122 rooms in Manhattan’s new West SoHo area. Architect Marcello Pozzi’s design gives the hotel an industrial style with maritime-inspired interiors, overlooking the Hudson River, giving the feeling of staying on an Italian yacht. A rooftop bar and nightclub offer two floors of lounge space and panoramic views of New York and the river.

For more information, please contact:
Magnus Friberg, CEO
Phone: +46 706 58 07 60

About Zaplox
Zaplox helps hotels and vacation home rentals to create a modern and profitable mobile guest experience. Zaplox is a market innovator of the contact-free mobile guest journey and mobile key services for the global hotel market. The company operates in Europe and North America and offers a turnkey platform for managing the guest’s hotel stay, improving the check-in and check-out process, and distributing mobile keys for the hotel rooms directly to guests’ mobile phones. Zaplox solutions allow hotels to add Zaplox functionality to their existing hotel app, or to launch their own app mobile app in a cost-effective way. In addition, Zaplox offers a self-service kiosk solution that helps deliver a frictionless guest journey. Zaplox solutions save time and costs while providing hotels with a direct channel to communicate with the guests and the opportunity to generate additional revenue. Zaplox works with all major smartphone platforms and can support the hotel’s lock and property management system. The systems can replace or coexist with key cards and physical keys. Zaplox systems have been in commercial use since 2011 and have helped deliver more than 3.5 million guest nights. Zaplox was founded in 2010 at IDEON Science Park in Lund, Sweden, and the company has offices in Europe and the United States. The Zaplox stock is listed on the NASDAQ First North Growth Market.

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