Introducing Zaplox Direct: a Ready-to-deploy, Complete Mobile Guest Journey for Small- and Mid-sized Hotels

New solution from market innovator Zaplox ensures easy deployment and rapid launch of mobile keys and guest services

Lund June 15, 2016: Zaplox Direct satisfies the demand from small and mid-sized hotels and hotel chains for an easy-to-use mobile key solution handling the entire guest journey. The aim of Zaplox Direct is to make both the implementation and operations easy for the individual hotelier. The technical solution is based on integration to Bluetooth Low Energy (BLE) locks from ASSA ABLOY Hospitality, Salto Systems and Kaba, but with only partial integration to underlying property management systems, enabling a quick and smooth installation. Guests can choose to check in and check out as well as access their room via the Zaplox-powered app or via traditional front desk services and room keys — all while still enjoying all the services available in the app.

Magnus Friberg, CEO of Zaplox, explains the reasoning for releasing Zaplox Direct:

“We saw a strong demand for a solution that suits the market of independent hotels and which enables these customers to be up and running with a mobile key system quickly. With Zaplox Direct we are broadening our offering to the hospitality market, covering also this specific segment’s needs. Zaplox Direct is extremely easy to implement, offers customized branding for the hotels and a lot of communication possibilities for the hotelier.”

The solution will be deployed within short at the Swedish-owned hotel chain Thanda Hotels. Göran Andersson, CEO at the Thanda Hotel Group, summarizes the benefits he sees with Zaplox Direct:

“We will have a hotel branded mobile app for our guests together with content for an optimum guest journey by using functionality for check-in, check-out, offers etc. We intend to use it in order to serve the guests and improve our communication with them. We see extensive possibilities for us to adapt to the guests’ needs — and by that, improve our business.”

Book a free personal demo of Zaplox Direct:
To discover how Zaplox helps hotels improve their guest services via smartphone, go to to book a free, web-based personal demonstration of the solution.

About Zaplox – A leading provider of advanced mobile key services to the global hotel market | Zaplox operates globally, offering the hospitality industry a turnkey platform, including an app for managing the guest experience, based on a secure and efficient mobile key system. The proprietary Zaplox solution provides hotels with a complete mobile guest journey that includes customized branding and promotional offers presented at the appropriate time and location, in order to maximize both guest satisfaction and revenue. The Zaplox solution works on all major smartphone platforms, supports all major hotel door locks and hotel systems, and can replace or coexist with all current keycard technologies. Zaplox was founded in 2010 at IDEON Science Park in Lund, Sweden, and the solution has been installed and in commercial use since 2011. With operations in Europe and North America, Zaplox offers flexible, customer-oriented support. For more information, please visit

For more information, contact:
Magnus Friberg, CEO
Mobile +46 70 6580760

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