Around the world, consumers are becoming more and more reliant on self-service, leveraging their own smartphone to take care of everything from bank errands to order food. Thus far, the hotel industry has been slow to adopt mobile technology, but the Covid-19 pandemic has become a driving force in the digital transformation.
Increased urgency to reduce lines and streamline the check-in process
In the hotel industry, traditional check-in and checkout are manual processes that are time consuming for both guests and the hotel. Before receiving the room key, guests have to wait in line to finalize the guest registration and provide their credit card for future room charges. At checkout, guests have to line up at the front desk to settle the hotel bill. As many guests arrive and leave around at the same time, lines build up during peak hours, causing not only staffing challenges and frustration among guests, but now also an increased risk for the virus to spread.
Mobile guest app minimizes in-person contact with the hotel staff
In the light of Covid-19, contact-free check-in and checkout allow guests to completely bypass the front desk and instead use their phone for the different steps and they can also use the phone to unlock the hotel room door. This significantly minimizes physical interaction between staff and guests, hence reducing the risk for transmission of the virus.
Great opportunity to upset and promote upgrades
and Not only does the use of contact-free mobile check-in improve guest safety, but it is also an excellent opportunity to promote room upgrades and to upsell the hotel’s auxiliary services such as spa treatments, golf packages, and meal plans. It helps boost the hotel’s profitability while guests appreciate the convenient access to additional services that make their stay more enjoyable.
A turnkey contact-free mobile guest journey
Zaplox provides everything your hotel need to deliver a safe and convenient mobile guest journey with contact-free mobile check-in, checkout, and mobile keys—in one seamless, custom branded app that is fully integrated with the leading PMS and lock systems. Guests can skip the lines at the front desk and instead use their phone from the time of reservation to check-in and checkout. With less pressure on the front desk, the hotel can reduce their staff and focus the resources on more value-adding and revenue-generating tasks.