Zaplox AB (“Zaplox”), a developer of mobile guest-engagement solutions for hotels and casinos, announced that the company has signed an agreement with Guldsmeden Hotels. The agreement includes Guldsmeden’s 12 hotels, which together comprise a total of 977 rooms in several countries. In the first phase, the Zaplox solution will be installed at six hotels, with a total of 753 rooms. Guldsmeden Hotels will use the Zaplox SDK to add mobile check-in and checkout, with mobile keys to the hotel’s mobile guest app. The solution will be fully integrated with Oracle Opera PMS and ASSA ABLOY Global Solutions locks.

The agreement includes all of Guldsmeden’s 12 hotels, and in the initial phase Zaplox will be deployed at six hotels, a total of 753 rooms; these include Axel Guldsmeden, Copenhagen (212 rooms); Babette Guldsmeden, Copenhagen (98 rooms); Manon les Suites, Copenhagen (87 rooms); Eyja Guldsmeden, Reykjavik (65 rooms); Lulu Guldsmeden, Berlin (81 rooms); and Bryggen Guldsmeden, Copenhagen (210 rooms), which is scheduled to open in mid-2019.

The Zaplox solution will enable Guldsmeden Hotels to offer guests a completely mobile guest journey, with mobile check-in and checkout and mobile keys that enable a guest to unlock the room door with his or her phone. Guests will be able to skip the lines at the front desk and go straight to their rooms. Digital keys allow the hotel to save money spent on plastic key cards and to benefit from more efficient handling of room keys, leaving more time for hotel staff to spend on revenue-generating guest services.

Magnus Friberg, CEO of Zaplox, says: “Our agreement with Guldsmeden validates that the Zaplox mobile guest journey is an ideal fit for small and medium-sized boutique hotels with a focus on sustainability. It is particularly gratifying that Guldsmeden so quickly realized the benefits of a mobile guest journey and signed an agreement that includes the deployment of Zaplox at all its hotels. Zaplox SDK makes it possible for Guldsmeden Hotels to add new services, such as mobile check-in and checkout and mobile keys, and keep their current mobile app. The agreement with Guldsmeden Hotels is linked to Zaplox’s successful partnership with AK Techotel, which is the company behind Picasso PMS, and we look forward to delivering a modern guest experience to Guldsmeden Hotels.”

The contract with Guldsmeden Hotels includes approximately SEK 170,000 ($17,705) of nonrecurring revenue for the first six hotels in the first quarter of 2019 and approximately SEK 340,000 ($35,484) in nonrecurring revenue when the six remaining hotels start the installation of the system.

It is currently hard to predict when all 977 doors will be up and running, and there is no guaranteed volume or specified duration in the agreement. If the system remains active for at least seven years, which is the normal lifetime of the locks, it would translate into monthly revenue totaling approximately 3 million kronor ($313,095). However, no guarantees or commitments have been made regarding this.

About Guldsmeden Hotels: Guldsmeden Hotels was established in 1999 and consists of 12 sustainable boutique hotels in Copenhagen, Aarhus, Oslo, Reykjavik, Berlin, Bali and Menton. The Guldsmeden Hotels concept has been organically developed over the past 18 years, and today the hotel chain is strongly linked to sustainability and design, with the goal of providing guests a wonderful stay with as little negative environmental impact as possible. For more information, please visit

As previously announced Zaplox AB (“Zaplox”) has entered a partner agreement with Via Systems A/S. As a result Zaplox has now acquired its first customer within this agreement for the company’s new service, Zaplox Traveler. Zaplox Traveler enables multiple hotels to offer a mobile guest journey in the same app. This will bring more simple and cost efficient handling for the hotels. The solution makes it possible for the guests at Charlottehaven to use their smartphone to check in and check out as well as opening their hotel room with a mobile key.

In April 2018 Zaplox entered a partner agreement with Via Systems A/S. Via Systems A/S have their base in Denmark and provides Picasso PMS* to about 850 hotels in Denmark, Norway and Sweden, including Charlottehaven who will be Zaplox’ first customer of the Zaplox Traveler. Zaplox Traveler is a Community App that connects several hotels in one app where they can all take advantage of available services as mobile check in and check out, mobile keys, reservations, payments and promotions. The advantage for affiliated hotels is that they don’t have to launch their own app but can now quick and easy offer their guests a mobile guest journey where the hotel’s guests can check in, get their mobile key and check out as well as pay their hotel stay in the app. Zaplox Traveler is integrated to Picasso PMS and Charlottehaven will be able to offer their guests an enhanced service at the same time as the solution will increase revenue opportunities for the hotel.

“When we entered our collaboration with Via Systems A/S earlier this year we were convinced we were creating a very competitive offer, which the deal with Charlottehaven now confirms. Charlottehaven will be able to offer their guests a mobile guest journey at the same time as it gives the hotel the opportunity to increase revenue through promotions and upgrades”, says Magnus Friberg, CEO Zaplox.

About Charlottehaven

Charlottehaven offers exclusive hotel apartments in the Copenhagen district Østerbro and combines modern architecture with a welcoming atmosphere and great service. Charlottehaven opened in 2001 with 178 apartments. The hotels 44 hotel apartments was opened in 2004. The apartments at Charlottehaven range from apartments with one bedroom to spacious rooftop apartments with seaview. Charlottehaven also have a café, a private garden and a fitness and health club.

About Zaplox

Zaplox helps hotels and vacation homes to create a modern and profitable mobile guest experience. Zaplox is a market innovator in mobile key services for the global hotel market with a total market potential of 20 million hotel rooms. Zaplox works worldwide and offers a turnkey platform for a true Mobile Guest Journey including a mobile key application to handle the guest’s hotel stay. With the help of mobile technology, Zaplox offers an added value by providing the hotels with a better way to check in and check out, as well as distributing mobile keys to the hotel rooms directly to the guest’s mobile phones. The system saves time and costs and gives the hotel a direct communication channel with the guests and the opportunity to generate additional revenue. Zaplox works on all major smartphone platforms, supports locks and hotel systems and replaces or co-exist with keyboards, code locks, and physical keys. The Zaplox system has been in commercial use since 2011 in the delivery of more than 2 million guest nights. Zaplox was founded in 2010 at Ideon Science Park Lund, Sweden, and has offices in Europe and in the US. Zaplox share is listed on Nasdaq Stockholm First North. Sedermera Fondkommission has been appointed Certified Adviser for Zaplox.


*PMS – Property Management System


For more information about Zaplox, please contact:

Magnus Friberg, CEO


Phone: +46 706 58 07 60