Contactless check-in and mobile keys now available via hotel branded mobile guest app

As consumer demand for travel and hospitality returns, hotels are facing staff shortages while trying to meet guests’ expectations on high quality service, but with less physical contact with the staff. Following this new market opportunity, Maestro PMS teamed up with Zaplox to offer a contactless guest journey, in which Maestro’s Mobile Check-in module has been fully integrated with Zaplox Mobile Key App to allow guests to use their phone for pre-registration and check-in, as well as a mobile key.

Myrtle Beach Seaside Resorts with a total of 775 rooms at six luxury oceanfront condo hotel properties on the South Carolina coast is the first customer to roll out the fully integrated mobile guest journey from Maestro and Zaplox. The guest receives a notification from Maestro PMS to complete their digital registration and check-in, all from their own personal mobile device.  Once they have registered and if the room is ready, they are directed to push a button and download their mobile key, which the guest then can use to access the room. During the stay, guests can also use the custom branded app from Zaplox to learn more about the resort’s amenities and service offerings. In addition, the resort can use the app to present personalized offers and special promotions directly to the guests.

Currently, this end-to-end mobile guest journey is live at the Avista Resort with 329 rooms, and the solution will subsequently be rolled out at the remaining five properties, including Grande Shores Ocean Resort in Myrtle Beach, Prince Resort, Seaside Resort, Towers at North Myrtle Beach, and The Horizon at 77th.

The new contactless guest journey reduces physical contact while speeding up the check-in process and providing new sales and marketing opportunities. Guests appreciate the convenience of using their phone to fully manage their stay and the resort can expect to free up staff for more revenue-generating tasks. As guests, have the option to pre-register and check-in before arrival, the hotel staff can be more proactive and handle guest requests pre-arrival.

“ We were looking for ways to improve the guest experience, speed up the check-in process at our resorts and reduce congestion at the front desk,” says Chris Shroff, CEO of Myrtle Beach Seaside Resorts. “Maestro and Zaplox were able to provide a seamless mobile guest journey that was tightly integrated with our Maestro PMS and delivered true value to our guests and the service they expect.”

“We are witnessing a digital transformation of the hospitality industry and many of our hotel and resort customers are now looking to invest in contactless and mobile solutions,” says Warren Dehan, president of Maestro PMS. “Through our partnership with Zaplox & their support of all industry leading keylock integrations, we are able to extend our mobile offering for a complete mobile check-in experience complete with mobile key.”

“The pandemic has forced hotels to think outside the box to adapt to the “new” post-pandemic reality where technology plays an important role,” says Even Frydenberg, CEO at Zaplox. “We are proud to work with an industry-leader like Maestro PMS to make sure that luxury properties such as Myrtle Beach Seaside Resorts and other hotels can continue to keep their guests and staff members safe while delivering above their guests’ expectations.”

About Myrtle Beach Seaside Resorts
Myrtle Beach Seaside Resort has six beach hotels, designed to offer families, couples, and groups affordable accommodation and exceptional service along Myrtle Beach’s popular sandy beaches. The hotels offer everything from restaurants, fitness centers to golf packages – all to create a complete vacation experience.

About Maestro
Maestro is the preferred Web Browser based cloud and on-premises PMS solution for independent hotels, luxury resorts, conference centers, vacation rentals, and multi-property groups. Maestro’s PCI certified and EMV ready enterprise system offers a Web browser version (or Windows) complete with 20+ integrated modules on a single database, including mobile and contactless apps to support a digitalized guest journey as well as staff operations. Maestro’s sophisticated solutions empower operators to increase profitability, drive direct bookings, centralize operations, and engage guests with a personalized experience from booking to check out and everything in between. For over 40 years Maestro’s Diamond Plus Service has provided unparalleled 24/7 North American based support and education services to keep hospitality groups productive and competitive.

About Zaplox
Zaplox is a market innovator of the contact-free mobile guest journey and mobile key services for the global hospitality market. The company operates in Europe and North America and offers a turnkey platform for managing the guest’s hotel stay, improving the check-in and check-out process, and distributing mobile keys for the hotel rooms directly to guests’ mobile phones. Zaplox Solutions allows hotels to add Zaplox functionality to their existing hotel app or launch their own mobile app cost-effectively. In addition, Zaplox solutions save time and costs while providing hotels with a direct channel to communicate with the guests and generate additional revenue. Zaplox solutions have been in commercial use since 2011 and the company is listed on the NASDAQ First North Growth Market. For more information visit: zaplox.comLinkedInFacebookInstagramTwitter

For more information:

Myrtle Beach Seaside Resort
Chris Shroff, CEO
Phone:(843)417-5503 (office)

Macarena Lorenzini
Toll Free: 1-888-667-8488

Even Frydenberg, CEO
Phone: +32 468 07 88 02

Certified Adviser
Svensk Kapitalmarknadsföring AB
Phone: +46 11 32 30 732

Zaplox AB (publ) (“Zaplox”), which offers hotels and casinos a contact-free mobile guest journey for a safe and engaging guest experience, announced that Zaplox has signed an agreement with Myrtle Beach Seaside Resorts located in South Carolina, USA. The agreement includes Zaplox Mobile Key App that will be integrated with Maestro PMS and WebPRO and with BLE locks from ASSA ABLOY.

Zaplox’s mobile keys will be deployed at the resort’s six luxury oceanfront properties with a total of 775 rooms, all located in Myrtle Beach. Avista Resort with 329 rooms will deploy the mobile key solution first, and Grand Shores Myrtle Beach, Prince Resort, Seaside Resort, Towers at North Myrtle Beach and The Horizon at 77th will follow suit.

The contactless mobile guest journey that will be rolled out at the resort, includes a new integrated solution, based on Maestro PMS and WebPRO for online check-in and checkout, combined with Zaplox Mobile Key App for keyless entry. Given Zaplox’s integration with Maestro PMS, hotels that currently use Maestro PMS will benefit from a much easier and faster deployment of Zaplox’s contactless mobile guest journey and kiosk solutions.

With Zaplox Mobile Key App, guests do no longer have to stop at the front desk to pick up a key or key card, but can use the hotel’s app to check in, and once the check-in process is completed, the mobile key can be accessed in the app and guests can use their phone to unlock the hotel room.

“We are very pleased that Myrtle Beach Seaside Resorts has chosen Zaplox’s mobile key solution to offer their guests a smoother, safer and contactless hotel experience,” says Even Frydenberg, president and CEO at Zaplox. “The pandemic has forced hotels to think outside of the box and take action to secure their own survival and to ensure that they can welcome guests in a safe and responsible way, and eventually achieve the same occupancy rate as before the pandemic. The agreement with Myrtle Beach Seaside Resorts confirms that Zaplox’s partnership and joint offering with Maestro is compelling to Maestro PMS users that are looking for a contact-free and mobile guest experience.”

About Myrtle Beach Seaside Resorts

The Myrtle Beach Seaside Resort’s has six beach hotels, designed to offer families, couples, and groups affordable accommodation and exceptional service along the Myrtle Beach popular sandy beaches. The hotels offer everything from water parks to golf adventures, high-class restaurants, sports and exercise classes and spa treatments – all to create a complete vacation experience.

About Northwind Canada and Maestro PMS

Northwind is the name of the privately owned company behind Maestro PMS, which is headquartered in Markham, Ontario, Canada. The company’s 900 customers and about 250,000 rooms, spans across 20 countries, with a majority of the customers located in North America and Europe. Maestro PMS is used by independent hotels, luxury resorts, conference centers, vacation rentals and larger hotel chains. Maestro’s PCI and EMV certified business systems offer 20+ integrated modules in a single database, including web and mobile apps to increase profitability, generate direct bookings, centralize operations and enable hotels to engage guests with a personalized experience.


Guests staying at the Smokey Mountain Resorts hotels Country Cascade Water Park Resort (236 rooms) and the Resort at Governors Crossing (225 rooms) will be able to enjoy the conveniences of a mobile guest journey, allowing them to use their phone to check-in, unlock the door, checkout, review and pay their hotel bill –directly via the hotel app delivered by Zaplox. Guests will also be able to book their next stay in the same app.

In addition to a mobile guest journey, both hotels will also offer the option to check-in and encode a key card via Zaplox self-service kiosk in the hotel lobby. The kiosk can also be used to look up general hotel information, and at checkout, guests can use the kiosk to review and pay for the hotel bill.

By offering the choice of the mobile app and the self-service kiosk, guests staying at the Smoky Mountain Resorts can choose how and when they want to check-in and engage with the hotel, and even better, they can skip the lines at the front desk.

Zaplox ‘s solutions have been fully integrated with the hotel’s property management system, Maestro PMS from Northwind as well as with the lock systems from dormakaba and SALTO systems. In addition, Zaplox has also been integrated with the Shift4 payment system to enable payment processing via the app and kiosk.

“We are excited that the Smoky Mountain Resorts is partnering with Zaplox for its digital guest journey. Resorts are looking to provide guests with more options to deliver a smoother check-in experience, and the combination of a mobile guest app and self-service kiosk is in high demand. It allows guests to skip the lines and go straight to their room while reducing the pressure on the front desk. When guests are able to access hotel services at their own convenience, it will have a positive impact on the guest satisfaction and it also frees up the hotel staff to focus on revenue-generating services”, says Magnus Friberg, CEO at Zaplox.

About Smoky Mountain Resorts
Smoky Mountain Resorts is a family-owned resort with three hotels and a total of 642 guest rooms, located in Pigeon Forge and Sevierville, Tennessee, USA. With over 40 years of experience in the hotel industry, Smoky Mountain Resorts offers both economic and luxury accommodations with easy access to popular attractions like Dollywood, Dollywood’s Splash Country, Dolly Parton’s Stampede Dinner & Show plus the Great Smoky Mountains National Park . Visit for more information.

For more information, please contact:
Magnus Friberg, CEO, Zaplox
Phone: +46 706 58 07 60
Alternative email:

About Zaplox

The Zaplox hospitality platform delivers the conveniences of a mobile guest journey with mobile check-in/checkout, mobile key services and direct guest communication. The mobile guest journey platform includes a software development kit that enables hotels to add Zaplox functionality to their existing hotel app, and the Zaplox mobile app is a cost-efficient way for hotels to launch their own custom-branded app. In addition, Zaplox offers a kiosk solution for self-service that helps deliver a frictionless guest journey. The Zaplox solutions streamline the front desk operation while improving guest satisfaction. Zaplox was founded in 2011 and operates globally. Zaplox is listed on NASDAQ First North Growth Market. For more information, visit